Integrated Lead Generation

I'm often asked - "What's the best way to generate sales leads?". My response is always the same...
1. It depends on what market you're targeting
2. It depends on what product or service you're selling
3. There's never just one best way to generate sales leads

I'm a big fan of integrated marketing - because I'm a firm believer in never keeping all your eggs in one basket. This said, I look to multiple marketing tactics to drive the overall volume of leads needed for any client.

Despite what clients say - that "radio does not work" - I always say, you probably did not do the right plan or buy at the right price. Radio does work for lead generation.

Clients say Television is "too expensive". Sure - with the wrong production company and the wrong media buy - you'll go broke. But, again, TV can and does work fine for lead generation.

Clients say Print is "hit and miss". Sure - with the wrong offer - print could miss terribly. But with a good remnant or classifieds buy - print works very nicely.

Clients also say Internet leads "are terrible". Sure - when bought from a person that's over-sold the leads or never qualified them in any way - they're worse than terrible. However, Internet leads work out quite well - as I always tell clients "your audience is there" - and they work just fine when you're doing a 100% exclusive Internet campaign rather than simply buying leads from affiliates.

Overall - all methods of media (TV, Radio, Web, Print, Phone, etc.) work. It's truly finding which media works best for YOU - AND YOUR PRODUCT OR SERVICE - that's the real secret in lead generation.

Stay tuned - as we'll continue and get into the specifics of the media - and how to make it work hard for your specific lead generation needs.